Publicity and Promotion for Educational Programming

This page is based on the guide Programming with Pizzazz!! presented by Heidi Lang during the Spring Semester 1996 East Region Resident Advisor Training at North Carolina State University. It covers most of the important tips to making sure your educational programs are well publicized.

Publicity and Promotion Guidelines
  1. Publicity can make or break an event. Poor publicity will give people the idea that the event itself will be poor. Creative, eye catching publicity adds credibility to the vent and to the group who is putting it on.
  2. Make sure all the publicity is legible and approved by the appropiate office if necessary.
  3. Don't depend on only one type of publicity use several such as flyers, posters, banners, tables, media, and word of mouth.
  4. Publicity must be timed properly, not too late and not too early. Allow plenty of time for people to see publicity, but don't put it out too soon, so that people read it and just forget about it. Waves of publicity are a good idea!
  5. Utilize high traffic areas, such as breezeways and bathrooms, for advertising.

Content of your Communication Publicity should always include:
  1. WHAT: title, brief description and highlights of event
  2. WHEN: day and time
  3. WHERE: place, room, building, and directions to get there
  4. WHO: sponsoring group (make sure to give your group some recognition)
  5. WHY: the purpose behind the event
  6. HOW MUCH: the cost to attend the event. If it is free say so.
Readibility of Colors for Publicity According to advertising experts the following combinations are listed in order from the most readable to the least:
  1. Purple on Yellow
  2. Black on White
  3. Yellow on Black
  4. White on Black
  5. Purple on White
  6. White on Purple
  7. White on Green
  8. Green on White
  9. Read on White
  10. White on Red
  11. Black on Orange
  12. Orange on Black
  13. Red on Green
  14. Green on Red
  15. Yellow on White
  16. White on Yellow

Return to The Unofficial NCSU RA Resource Guide

Created by Jason John Schwarz